Monday, January 4, 2010

Colorado ski resort uses RFID to enhance customer experience

Aspen Skiing plans to expand its deployment of radio frequency identification technology by embedding RFID in all daily lift tickets on is four Colorado mountain resorts, according to Computer World.

Last winter Aspen Skiing implemented RFID tags in its customers’ season passes and installed automated access gates at the resorts to streamline and enhance customers’ experience. (more here)

We say: Using RFID in daily lift tickets, season passes (photo ID cards), and developing smart apps is a sound technology investment and inexpensive on a per-pass basis. We see this as a growing trend for the future.

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